NEA - Reader Profile

NEA - Research Rationale

Research Rationale


 I plan to produce a POP music magazine with a target audiance of 14 - 18 year olds. I have a wide access to my target audience, for example i am a student currently in Year 11 which has an age range from 14-18. Also, I have access to young adults and adults to help me build my research. This will help me to gather accurate information and cater to what they look for in a music magazine and what attracts them to purchasing one.

The reasearch that i will be collecting for a POP music magazine, I will do two types of research: general and focused. I will put together a set of questions around what people’s interests are in music, what they like to see inside a music magazine and what attracts them into buying one. This will help me with my general research as I should be able to gather a good amount of feedback to influence my magazine. As for the focused research, I am planning to get a few magazines already published and show a small group of people; asking them what they like and dislike about them. By doing this type of research, it allows me to get a good understanding of what those belonging to the target audience of my magazine, expect and like to see.

To produce  this research i have used Google Forum to create a survey and collect feedback  on what the audiabce does either the listen to music or buys magazine.

NEA - Typography Moodboard

What i have found out about the majority of these mastheads is that the colour of the them are mostlyRed, white and black. Red normally contrasts with the fearture of danger, fierce and a loud tone. For example looking at 'Rolling-Stone' there headline/masthead looks as if they have bricks. Bricks are normallly stone and commutes with anger and being rebelliouse for rock music. Whereas in Billboard there font has 3 different colours involved blue, yellow and red this is because Billboard is more for teenagers and young audiace as Billboard is more about POP. Also looking at 'Respect' masthead the font is all in caps this is beacuse as in caps is shows more attention for the audiance which is also very demanding.